The silhouette is just one of the elements that make up effective wine packaging. Before making a decision, it is also worth considering the following factors.
Glass Colour
The colour of the glass can help protect wine from light while also reinforcing its visual identity.
- Green: a traditional choice for many wine references, particularly red wines.
- Antique green or dark shades: provide a classic appearance and can help limit exposure to light.
- Clear or flint glass: allows the colour of the wine to be showcased and can be attractive for white wines, rosés and products with a brighter presentation.
The choice should take into account the wineâs sensitivity to light and its storage requirements.
Capacity
The 75 cl format is one of the most common on the market, but other capacities are available to suit different consumption occasions and commercial strategies.
Before selecting a bottle, consider your target audience, sales channels and product positioning.
Closure Type
The closure must be compatible with the bottleâs neck and with the wineâs storage and distribution requirements. Common options include cork, synthetic closures and screw caps.
It is also important to check compatibility with the wineryâs filling and capping equipment.
Transport and Storage
The bottle must perform well not only in the winery but throughout the entire logistics chain. It is essential to review the bottleâs external dimensions, glass weight, strength, secondary packaging and compatibility with boxes and pallets.
The right choice can help improve storage efficiency and reduce incidents during transport.
