As we move into 2025, the food packaging sector is undergoing rapid transformation. Brands and suppliers across Europe, especially in Spain, Portugal, and France, are embracing solutions that combine sustainability, premium appearance, and consumer convenience. Let's discover together the packaging trends for 2025.
Packaging trends for 2025
1. Eco-Friendly Glass Packaging
Demand for recyclable glass jars and bottles is growing, particularly in gourmet, organic, and artisanal segments. Consumers associate glass food packaging with quality and safety, making it ideal for jams, sauces, oils, and ready meals.
2. Lightweight and Recyclable PET Bottles
PET bottles for juices, dairy products, and sauces continue to dominate due to their lightness and cost-efficiency. In 2025, we see a shift toward rPET (recycled PET) to meet EU sustainability regulations and CSR commitments.
3. Functional and Modern Cans
Aluminum cans for food and beverages are evolving with easy-open lids, minimalist designs, and higher recyclability. They're increasingly chosen for preserved meals, legumes, and gourmet products.
4. Smart Packaging
Technology-integrated packaging like QR codes, NFC labels, and temperature-sensitive inks is helping brands tell their story and guarantee freshness, especially in export markets.
5. Local and Customizable Formats
With rising demand for local products, manufacturers are adopting custom-sized glass jars, PET bottles, and cans that reflect regional identity while reducing transportation costs.
