How to Prepare Your Business for the Black Friday Sales

Black Friday has become an essential event for professionals in the food & beverage, artisan cosmetics, honey production and wine & spirits industries.
It’s the perfect time to restock your packaging, optimize your costs, and get ready for the busy holiday season, when every detail matters.

Here are some practical tips to help your business make the most of the season’s biggest sales.

1. Review Your Stock and Best Sellers

Start by checking which packaging products you’ll need in the coming months.
Do you have enough bottles for the new oil harvest, or jars for your honey and preserves?
Are your containers ready for sauces, cosmetics, or limited-edition spirits?

Identifying your most in-demand formats will help you avoid stock shortages during peak season and take full advantage of Black Friday deals.

2. Plan Your Orders Early

During Black Friday, high-demand packaging items sell out fast.
That’s why it’s important to plan your purchases ahead of time, ensuring availability of your key formats and avoiding production delays.
A useful tip: keep a list of your most-ordered product codes — it will make reordering quicker and more efficient.

Pros

  • Lower costs: enjoy discounts on bottles, jars, and accessories.

  • Guaranteed availability: secure the most popular formats before they sell out.

  • Peace of mind for the holidays: avoid last-minute supply issues.

  • Access to exclusive offers: loyal customers often get early deals or gifts.

Cons

  • Storage needs: larger stock requires more warehouse space.

  • Upfront investment: requires more liquidity at once.

  • Forecasting risk: overestimating demand may lead to surplus stock.

  • Limited-time decisions: offers may push quick choices without full evaluation.

Tip: balance your purchases - restock your essentials, but avoid overbuying products with uncertain demand.

4. Take Advantage of Exclusive Offers and Loyalty Benefits

Many packaging suppliers reward loyal customers with exclusive access or early-bird offers during Black Friday.
Subscribing to newsletters or keeping your customer account active can give you priority access — often the best deals are shared first with returning clients.

If you’re already part of The Pack Stock community, keep an eye on your inbox… you might receive a special surprise before the public launch. 😉

5. Think Ahead to the Holiday Season

Black Friday isn’t only about discounts — it’s also the perfect time to prepare for the Christmas campaign.
Ordering bottles, jars, and accessories in advance allows you to focus later on the creative details: design, labeling, and presentation, without the stress of last-minute logistics.

In Summary

Getting your business ready for Black Friday helps you:

  • Reduce procurement and packaging costs;
  • Secure the necessary stock before the holiday rush;
  • Access exclusive deals reserved for loyal customers;
  • Improve the quality and consistency of your product presentation.

This year, get ahead and make the most of every opportunity to enhance your brand with packaging that reflects the true quality of your creations — whether it’s oil, food, honey, wine, or any artisan product.
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